SailPH
Project:
Full Campaign for Rebranding and launching in New Location – El Nido, Philippines
Project Details:
Collaborated with SailPH on the launch of their new boat tour in El Nido, Philippines, by creating marketing assets to support their social media and website presence.
CASE STUDY
Approach|
Our strategy focused on elevating SailPH’s brand presence and driving bookings through compelling visual storytelling. We produced a mix of tailored photography and authentic video content to capture the essence of paraw sailing. By highlighting the unique experience and emotional appeal of the activity, we created content designed to resonate deeply with SailPH’s target audience.
Results|
- 43,861 accounts reached in 90 days (105,661 total impressions, a +39.9% increase)
- 97.2% of reach came from non-followers, greatly expanding brand visibility
- Achieved strong engagement through Reels with original audio and organic storytelling
Impact|
This campaign proved how compelling visuals and story-driven execution can significantly amplify reach, attract thousands of new potential customers, and build lasting brand affinity.
